INTEGRITY
ALLIANCE
Discover Your Brand's Truth.
What We Do
Branding is not decoration. It’s decision-making.
Integrity Alliance is a brand strategy and design studio for founders who want their external brand to match the reality of their business.
We work with purpose-driven companies who feel misrepresented, unclear, or stuck between who they are and how they show up.
Our work begins with strategy and ends with a brand system that can grow, adapt, and be understood.
Who We Are
Paola Murillo-Wong
Intuitive Designer & Plant-Led Creative
Paola is a designer whose work is informed by herbalism, observation, and deep listening. She integrates plant knowledge and intuitive insight into a grounded creative process that helps brands clarify their essence and express themselves with restraint, harmony, and intention.
Adam Harris
Brand Strategist & Creative Producer
Adam is a brand strategist and creative producer with nearly two decades of experience working with artists, founders, and mission-driven leaders. He helps clients clarify their vision, sharpen their positioning, and build human-centered brands grounded in integrity and long-term relevance.
Together, they develop brands rooted in clarity, creativity, and thoughtful listening.
Our Approach
Many purpose-led businesses struggle with branding because:
• Their values are strong, but their message is vague
• Their visuals look good, but don’t communicate meaning
• Their website explains everything except why it matters
We exist to close the gap between intention and perception.
We partner with the consciousness of your business so your brand communicates clearly without exaggeration or performance.
Rooted in Purpose ✦ Aligned by Design ✦ Guided by Vision
Your brand is more than aesthetics. It’s a living expression of your purpose.
Brand support from strategy through execution.
Brand Clarity & Alignment
Crystal-clear positioning and foundational strategy rooted in the authentic voice of your business.
Brand Clarity & Alignment
Creative Strategy & Consulting
High-level guidance and insight for founders navigating transitions, problem-solving, or creative direction.
Creative Strategy & Consulting
Brand Identity & Design
Purpose-driven visual identities that feel aligned, recognizable, and timeless.
Brand Identity & Design
Website Design & Digital Presence
Clear, intuitive frameworks for evolving businesses ready to refine offerings, messaging, and expansion.
Website Design & Digital Presence
Brand Architecture
Clear, intuitive frameworks for evolving businesses ready to refine offerings, messaging, and expansion.
Brand Architecture
Ecosystem Expansion
Support for growth through collaboration, community, partnerships, and aligned visibility.
Ecosystem Expansion
Want to grow your business with clarity and integrity?
Join us for practical branding insights, thoughtful tools, and invitations to community gathering